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The web site states the following, "Full of life Hispanic Didot in 5 optical sizes." We noticed that the web page said " Art deco sans serif in 9 fonts full of features." It also said " A highly legible typeface in 10 series. A robust oldstyle, an elegant slab, 18 styles. Tote bags, Printed specimens, Stickers. Using coupon code 15 LMC. Jean François Porchez international guest of the 6th Diplomado en Tipografía in Chile. Typofonderie, independent type foundry since 1994." The header had Typofonderie as the highest ranking optimized keyword. This keyword is followed by font, fonts, and download which isn't as urgent as Typofonderie. The other words typofonderie.com uses is Jean Francois Porchez. Stephane Elbaz is included and could not be seen by search engines.